Brand identity, tone of voice and packaging & merchandise that positions BROY as a leading disruptor in the German beer scene.
The starting point was the design and production of BROY's core product: the BROY Helles can. The can lays the foundation for the development of a consistent and overreaching brand identity. Bold, young and hip, but at the same time strongly rooted in the Baverian landscape, BROY's branding encompasses both ideals.
The identity was applied to create bottle labels and packaging followed, and extends to all digital communication channels, merchandise, as well as the interior of their brewery and tap bars in central Munich.